BRANDING

Get the competitive edge in a busy market
with effective brand and strategy

Get the competitive edge in a busy market with effective brand and strategy

start your project
TR interface design
B3M folio masthead
Biofitness case study 10
MSA presentation 01

The world doesn’t want another copy of a copy. To get noticed, you have to be different.

Show your weird side. Have confidence in your way. It creates alignment, puts you in a category of one so your audience knows you’re the right choice. Good energy flows and decisions become a clear path to success.

That’s what I do, create bold brands that stand out in busy categories. I bring clarity and alignment that makes business easier. You ready?

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“

Orwell took the ideas in my head and made them into something real, something much more than I imagined. Just using the new brand gives me confidence in my business.

Kate McFarlane
Celebrant Kate

“

Orwell took me from this very long list of services to one sentence – opening doors in the music biz. My message is clear and I feel proud of what I'm wearing as a brand now.

To anyone thinking of working with Orwell, do it!

Mandy Salem-Aubry
MSA Music Services

“

I would say jump on a call with Orwell because from that initial meeting, you will be 100% comfortable.

The way he works with founders has been eye opening. He's so good at managing people, managing egos and making sure everyone gets a voice, but then we do the best thing for the brand.

Jamie Wilson Elverson
Brand Strategist, Defiant

“

It's an easy win for me to make a recommendation for other founders to work with Weiter.

Orwell is an experienced professional, he doesn't just give you what you ask for, he gives you what you actually wanted. You can put your trust in him.

Mike Chilton
Founder, Defiant

“

Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

Kyle Watson
Founder, Biofitness

“

Working with Orwell was like talking to your old friend who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.

Filip Titarenko
Managing Director, Coorie
start your project

How it works

Strategy

In a crowded market, your strategy is how you get noticed and win! 

I research your brand, audience and competition to find key insights that help you step outside of the norms of your industry. Through collaborative workshops we develop the positioning, messaging and strategy we can build your brand around.

Visual identity

With the strategy at the centre, I craft a visual identity to attract and excite the right people.

Logo, brand system and art direction that is uniquely yours, built to help you change the world. I deliver flexible brand guidelines to keep you consistent as you grow from startup to scaleup and beyond.

Go to market

Strategy and identity are the plan and the tools, GTM is where we put them to work!

Website, pitch deck, digital and print, I create the key touchpoints that you need to grab attention and build trust so you can focus on building a startup that will change the world.

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Projects

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Weiter means go further.

I’m Orwell, brand and strategy director based in Berlin. The brands I create give businesses in busy markets the competitive edge they need to succeed.

Using cultural insights and creative know-how, I turn complex ideas into clear strategy and design, building brands that stand out to customers, engaging and exciting people all over the world. 

If you’re interested in my work, I can help you in three ways:

– Positioning based on your strengths that only you can deliver
– Strategy that emphasises your difference so you offer what your competitors can’t
– Branding that stands out in the market to catch attention and drive action

I don’t do it alone, collaborating with a network of freelancers specifically selected for each project to deliver what your startup needs.

Want to see how I can help you? Get in touch.

get in touch