Sooks Cycling is a bold and dynamic sock brand designed for all cyclists, from casual riders to elite athletes. The brand blends performance, comfort, and style, ensuring every cyclist rides with confidence. I developed the brand identity, designing the logo, creating the image style, and wrapped it all up in OOH that reflects the energy and passion of cycling culture.

The visual direction emphasises motion, endurance and the individuality of riding styles, creating a strong connection with the cycling community. Sooks Cycling stands out with a modern, high-performance aesthetic that speaks to riders of all levels, making every ride more stylish and comfortable.