Client
Humanitarian OpenStreetMap Team
Services
Brand design
Logo
Sub-brand design
Marketing content
Animation
Copywriting
Merchandising
Year
2022
Drawing Thousands All Over The World
The HOT unSummit is a world tour of collaborating events centring around humanitarian open-street mapping. HOT’s aim was to raise the profile of humanitarian mapping across the globe, by connecting people, providing funding and support to conferences and community mapping events.
We were asked to create a brand that would appeal to audiences all over the world and bring them to join in the spirit of the unSummit.
Co-creating the brand
HOT wanted their mapping community to be able to co-create the unSummit brand so that they could feel part of it no matter where they lived.
After researching historic mapping styles from all over the world, we designed a series of elements based on common map features. We chose a simple line style that could be easily recreated and expanded by anyone to suit their local geography.
We used these elements across the unSummit brand and merch.
A global success!
From the mid-progam report:
- 14 conference collaborations on 6 continents
- 133 HOT community members supported to attend
- Over 3,300 people reached
The unSummit concept hit all its key indicators and is being taken forward into 2023 and beyond.
The process he took us through not only resulted in a solid package of designs and assets that served the programme well, but it actually helped us to better understand and articulate the underlying concept internally and externally.
Aside from being a fantastic designer, what I really enjoy about working with him is the empathy, honesty and can-do attitude that he consistently brings to projects. Highly recommended.