Branding
Bold strategy, clear messaging and unapologetic designs combine to deliver the brand you need to grab attention, built trust and create the future.
Few brands are doing something totally new, so thinking differently is your superpower.
Together we step outside of the norms of your industry to uncover the difference the makes your brand unique. Often it’s something you’re barely aware of, to you it’s just part of how you work. It takes probing questions and challenging conversations to find it.
When we know what makes you different, we put it on full display through your brand messaging and design so the right people see you and love you.
How it works 01.
Strategy
In a crowded market, your strategy is how you get noticed and win!
I research your brand, audience and competition to find key insights that help you step outside of the norms of your industry. Through collaborative workshops we clarify your value, define your positioning and strategise how we reach the right people in ways only you can.
How it works 02.
Messaging
Most of what brands do is writing – strategies, pitch decks and marketing all start with words. But if you ask investors, biz devs and startup accelerators they’ll tell you, most startups are failing at messaging.
We find the language of your audience and make your value clear by showing benefits, not describing features. I turn it into taglines, sales copy and pitch decks that grab attention and help you sell.
How it works 03.
Visual identity
With the strategy at the centre, I craft a visual identity to attract and excite the right people.
Logo, brand system and art direction that is uniquely yours, built to help you change the world. I deliver flexible brand guidelines to keep you consistent as you grow from startup to scaleup and beyond.
How it works 04.
Go to market
Strategy and identity are the plan and the tools, GTM is where we put them to work!
Website, pitch deck, digital and print, I create the key touchpoints that you need to grab attention and build trust so you can focus on building a startup that will change the world.
More than just branding
Have the confidence
to be different
If you want to win in business you have to be different.
The world doesn’t want another copy of a copy, it wants to see what makes you weird. My process finds your uniqueness builds your brand around it. I give you the tools and
But it’s more than pixels and words, I give you the confidence to be different in ways only you can. I give you what you need to go for it!
Supporting founders
from idea to market
Brand research
Founder workshops
Ideal audience
Growth market
Positioning
Messaging
Naming
Tagline
Logo design
Brand system
Guidelines
Typography
Pitch deck
Verbal pitch
Website design + build
Digital design
Print + production
Animation
“
Orwell took the ideas in my head and made them into something real, something much more than I imagined. Just using the new brand gives me confidence in my business.
Celebrant Kate
“
Orwell took me from this very long list of services to one sentence – opening doors in the music biz. My message is clear and I feel proud of what I'm wearing as a brand now.
To anyone thinking of working with Orwell, do it!
MSA Music Services
“
I would say jump on a call with Orwell because from that initial meeting, you will be 100% comfortable.
The way he works with founders has been eye opening. He's so good at managing people, managing egos and making sure everyone gets a voice, but then we do the best thing for the brand.
Brand Strategist, Defiant
“
It's an easy win for me to make a recommendation for other founders to work with Weiter.
Orwell is an experienced professional, he doesn't just give you what you ask for, he gives you what you actually wanted. You can put your trust in him.
Founder, Defiant
“
Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!
Founder, Biofitness
“
Working with Orwell was like talking to your old friend who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.
Managing Director, Coorie
“
Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!
Kyle Watson
Founder, Biofitness
“
Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look.
David Millar
Founder, Mantra Menswork
“
The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before.
Julien Saumande
Founder, Aurale Agency
Your brand deserves more than just looking good. It should grab attention, build trust and help you create the future.