I created an ethical clothing brand ClydeBuilt as a passion project, designing and printing t-shirts. It developed into a way to design, create and connect that culminated in a collaborative exhibition and a series of parties in Glasgow.
I designed the brand to feel like Glasgow and to look right at home in the Subby. I created every element and touch-point. I designed the branding, printed the shirts, built the website, directed the photo shoots and designed the social media and marketing campaigns.
Both lines I released sold out.