I transform ideas into meaningful brands that build traction, increase sales and give founders peace of mind.

music – visual identity

Brand transformation with the Weiter Method 

Over the course of four weeks, I work with you one-on-one to build your brand using the Weiter Method, my proven 3.5-step brand transformation process. 

It’s a process I’ve honed over many years and many projects, shaping it to deliver world class brands at freelancer speed, without the agency price tag.

1.0 Immerse

Immersing myself in your brand with workshops, interviews and internal research to uncover the cultural and business insights that will help shape your brand’s future.

2.0 Strategy

The positioning, words and direction your brand will use to stand out from the competition, connect with the right people and turn them into loyal fans.

3.0 Create

A visual brand built from the brand strategy to connect with and excite your people. The end result is a complete brand identity covering everything agreed in the scope.

3.5 Launch

We’re ready to launch! Using everything we’ve learned about your brand and your audience, we create a plan that will launch the brand to the world!

Hi, I’m Orwell.

I work with founders, entrepreneurs and brands from my home studio in Berlin. 

My difference is that I create more than nice design. I combine the right design with strategic insights that deliver results. My work has grown seven figure businesses, saved an international development fund and touched the lives of people across the globe. 

I’ve been doing this for 15 years and have created for some of the world’s most recognisable brands. Working with startups has connected me to investors, accelerators and business developers from New York to Melbourne, a network I bring to all my clients and partnerships.

What gets me excited are people who want to stand out and do things differently. I help them build traction, increase sales and get ahead of their competition by reaching their people and turning them into die-hard fans.

What can we accomplish together?

To work with Orwell you're in really good hands.

He has the creative vision to see what's coming in branding and he can take the elements we like from other brands and turn them into something unique and all ours.

Jamie Wilson-Elfverson
Brand Strategist, Defiant

Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

Kyle Watson
Founder, Biofitness