I transform ideas into meaningful brands that build traction, increase sales and give founders peace of mind.
Five step brand transformation
Over the course of six weeks, I work with you one-on-one to build your brand using my proven 5-step brand transformation process, avoiding you the stress caused by working with overpriced agencies or inexperienced freelancers.
01 Strategy
A complete brand strategy that forms the basis for all creative. Deliverables include brand personality, target audience analysis, brand positioning, brand manifesto and brand taglines
02 Align
Before a pixel is moved, we align on the creative direction. I provide three moodboards filled with colour, texture and image style for you to review, comment and share what you love and hate.
03 Create
A brand concept built from the strategy and shaped into the first recommendation for your new brand identity. Deliverables include logo, icon, wordmark, colours, type and imagery.
04 Rollout
We then roll your brand out across presentation templates, social media assets, business cards, letterheads and all other elements agreed in the scope.
05 Kick off
We’re ready to launch! I provide a detailed handover of the brand guidelines and brand toolkit that contains everything you need to launch your brand.
Hi, I’m Orwell.
I work with founders, entrepreneurs and brands from my home studio in Berlin.
My difference is that I create more than nice design. I combine the right design with strategic insights that deliver results. My work has grown seven figure businesses, saved an international development fund and touched the lives of people across the globe.
I’ve been doing this for 15 years and have created for some of the world’s most recognisable brands. Working with startups has connected me to investors, accelerators and business developers from New York to Melbourne, a network I bring to all my clients and partnerships.
What gets me excited are people who want to stand out and do things differently. I help them build traction, increase sales and get ahead of their competition by reaching their people and turning them into die-hard fans.
What can we accomplish together?
