The music industry is lame. Crusty old men in glass and steel palaces make decisions by spreadsheet while talent is left to die. Independent artists are alone, crying out for support, desperate for the certainty of expertise to help make their dream a reality.

I was asked to create a brand that would get B3M in the imagination of Berlin’s musicians so they know where to turn for expertise and collaboration in marketing their music.

I developed the brand, creating a powerful brand concept and visual identity to appeal Berlin’s musicians – from underground producers to emerging talent – and show them where they can access practical insights, build relationships and grow their reputation to create a successful career in music.