for music, tech and sports founders
who want to grow their business
The world doesn’t want another copy of a copy. To get noticed, you have to be different.
Show your weird. Be clear about who you are. Have confidence in your way. It creates alignment, between your brand and your audience.
They know you’re the right choice. You’re in a category of one. Good energy flows and decisions become a clear path to success.
That’s what I do, create bold brands that stand out in busy categories. I bring clarity and alignment that makes business easier. You ready?
In a crowded market, your strategy is how you get noticed and win!
I research your brand, audience and competition to find key insights that help you step outside of the norms of your industry. Through collaborative workshops we develop the positioning, messaging and strategy we can build your brand around.
With the strategy at the centre, I craft a visual identity to attract and excite the right people.
Logo, brand system and art direction that is uniquely yours, built to help you change the world. I deliver flexible brand guidelines to keep you consistent as you grow from startup to scaleup and beyond.
Strategy and identity are the plan and the tools, GTM is where we put them to work!
Website, pitch deck, digital and print, I create the key touchpoints that you need to grab attention and build trust so you can focus on building a startup that will change the world.
Weiter is the work of Berlin-based brand and strategy director Orwell McGubbins.
For 15 years I’ve challenged businesses and decision-makers to push their brand beyond their expectations. Using cultural insights and creative know-how to turn strategy and design into brands that engage and excite people all over the world.
Beginning my life in design creating posters and merch for friends’ bands and club nights, I’ve come full circle, combining that early DIY energy with years of hands-on strategic experience to support today’s dreamers, founders and creators.
I don’t do it alone, collaborating with a network of freelancers specifically selected for each project to deliver what your startup needs.
