Weiter is the work of Orwell McG, a freelance brand and strategy director based in Berlin.

Orwell shapes culturally impactful brands, turning simple ideas into clear messaging and impactful design.

Working across sectors, Orwell has made impact all over the world – he created a deaf/blind accessible brand for Scotland’s deaf charity, saved Doctors Without Borders’s global innovation fund with an insightful worldwide campaign, sold-out clubs and cultural events from Glasgow to Berlin and more recently defined a manosphere-challenging brand by creating thoughtful moments of introspection.

Orwell is the European Lead for Right Aligned Academy and Process events, bringing together creative people to share knowledge and insight to improve the creative community. 

He’s translated the visions of hundreds of people into living brands that get results and push a positive, connected culture. So why not yours?

If you have something in mind, a new idea, project or opportunity, drop Orwell an email:

orwell@weiterstudio.com