Weiter means go further.

Rooted in Berlin, Weiter is the work of Brand and Strategy Director Orwell McG. 

Weiter helps businesses and startups in music and sports translate their ideas into clear, impactful brands that cut through the noise to get them funded, launched and sold out.

Orwell’s career has seen him make an impact all over the world, supporting organisations including the UN, the Scottish Government, BBC Studios and Doctors Without Borders.

Beginning his life in design creating posters and merch for friends’ bands and club nights, he has come full circle, combining that early DIY energy with years of strategic experience to support today’s creators, founders and platforms.

Orwell is the European Lead for Right Aligned Academy and Process events, bringing together creative people to share knowledge and insight to improve the creative community. 

Together with freelancers, strategists and writers, Orwell has translated the visions of hundreds of people into living brands that get results and push a positive, connected culture.

If you have something in mind, a new idea, project or opportunity, drop Orwell an email:

orwell@weiterstudio.com