I’m Orwell, a brand and strategy director based in Berlin.

I work with founders and leaders worldwide to create clear strategy and bold design that delivers results for their businesses and brands.

In my career I’ve been lucky enough to make an impact all over the world. I created the strategy that saved Doctors Without Borders’ global innovation fund, delivered the highest ever attendance to SciDays London and designed the branding that launched HOT’s worldwide unSummit.  

I increased interaction across all channels for deafscotland with a deaf/blind accessible brand, delivered the strategy that sold out YES’s Pathways Programme in record time and led the rebrand that helped Scottish Engineering to their first profit in three years.

For 15 years I’ve challenged businesses and decision-makers to push beyond their expectations to create brands that engage and excite.

The question now is, what can we achieve together?