Hello, I’m Orwell
An independent strategic brand designer working from Berlin.
I create work that reaches your people
and turns them into die-hard fans.
I create work that reaches your people and turns them into die-hard fans.
Using my five step process, I create the tools
that help you look 10x bigger, build traction and increase sales.
Like these brands..
Using my five step process, I create the tools that help you build traction, increase sales and get ahead of your competition.
Like these brands..
Afters
Musictech challenger brand that keeps up and stays up with the world’s most incredible party cities.
coming soon
Biofitness
A 0-1 rebrand that delivered higher quality enquiries, increased profits and an additional full time trainer onboarded within six months of the launch.
ScotEng
Within 12 months of the rebrand’s launch Scottish Engineering posted their first profit in three years and first increase in membership in five years.
Antoine Couturier
A rebrand to launch a new stage of growth for the Glasgow-based filmmaker.
coming soon
Five step brand transformation
Over the course of six weeks, I work with you one-on-one to build your brand using my proven 5-step brand transformation process. I’ve honed it over years of client projects to deliver agency quality at freelancer speed, without the agency price tag.
01 Strategy
A complete brand strategy that forms the basis for all creative. Deliverables include brand personality, target audience analysis, brand positioning, brand manifesto and brand taglines.
02 Align
Before a pixel is moved, we align on the creative direction. I provide three moodboards filled with colour, texture and image style for you to review, comment and share what you love and hate.
03 Create
A brand concept built from the strategy and shaped into the first recommendation for your new brand identity. Deliverables include logo, icon, wordmark, colours, type and imagery.
04 Rollout
We then roll your brand out across presentation templates, social media assets, business cards, letterheads and all other elements agreed in the scope.
05 Launch
We’re ready to launch! I provide a detailed handover of the brand guidelines and brand toolkit that contains everything you need to launch your brand.
“
It's an easy win for me to make a recommendation for other founders to work with Weiter.
Orwell is an experienced professional, he doesn't just give you what you ask for, he gives you what you actually wanted. You can put your trust in him.
Founder, Defiant
“
Orwell took me from this very long list of services to one sentence – opening doors in the music biz. My message is clear and I feel proud of what I'm wearing as a brand now.
To anyone thinking of working with Orwell, do it!
MSA Music Services
“
I would say jump on a call with Orwell because from that initial meeting, you will be 100% comfortable.
The way he works with founders has been eye opening. He's so good at managing people, managing egos and making sure everyone gets a voice, but then we do the best thing for the brand.
Brand Strategist, Defiant
“
Orwell took the ideas in my head and made them into something real, something much more than I imagined. Just using the new brand gives me confidence in my business.
Celebrant Kate
“
Working with Orwell was like talking to your old friend who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.
Managing Director, Coorie
“
Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!
Founder, Biofitness
“
Working with Weiter we realised that understanding our brand was the key to making our business successful!
Managing Director, Culinary Tales
“
The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience
Head Of Community, HOT
Book an intro call
I work on one brand at a time, so spaces are limited. Book a call and let’s see if we are a good fit.