Lifestyle Archives - Weiter Studio

Redefining masculinity and challenging the manosphere

Mantra Menswork

branding, website

Lifestyle / Culture / Messaging / Health & wellness / Sports & outdoor / Copywriting

Mantra Menswork

This has been such an incredible rebrand. Weiter did a bloody brilliant job with our new website and I couldn’t be happier.

They absolutely nailed everything I was looking for and brought so much expertise in brand design, brand messaging and communicated our mission perfectly through this website.

David Millar, Mantra Menswork

Mantra Menswork exists to help men heal, reflect, and grow into the best versions of themselves. From the start, this brand was about carving out a unique and spiritual space, rejecting outdated ideals of what a man should be.

We redeveloped the brand, introducing new brand language, imagery and a website, creating a welcoming environment where men feel empowered to explore their truth, embrace vulnerability, and develop emotional mastery without losing their sense of identity.

Read the full case study –>

Photo + video by Antoine Couturier

mantramenswork.com

Scotland

Secluded luxury deep in Scotland

Hameish Kirkcudbright

branding, logo

Lifestyle / Logo / Print / Copywriting

Hameish Kirkcudbright

When luxury holiday home Hameish approached me for branding, they wanted an identity that reflected their exclusivity and natural beauty. I designed a refined logo with elegant typography and a subtle nature-inspired emblem. A muted earthy colour palette and high-quality textured materials ensured a sophisticated feel.

The branding extended to a bespoke welcome pack including a beautifully bound guestbook, elegantly designed postcards and curated photography capturing Hameish’s serene surroundings. Every element was carefully crafted to create a seamless luxurious experience for guests. This strong visual identity later influenced the design of their scented product packaging, maintaining a cohesive brand aesthetic.

Kirkcudbright, Scotland

Luxury cool for all cyclists

Sooks

logo

Lifestyle / OOH / Health & wellness / Logo / Poster / Sports & outdoor

Sooks

Sooks Cycling is a bold and dynamic sock brand designed for all cyclists, from casual riders to elite athletes. The brand blends performance, comfort, and style, ensuring every cyclist rides with confidence. I developed the brand identity, designing the logo, creating the image style, and wrapped it all up in OOH that reflects the energy and passion of cycling culture.

The visual direction emphasises motion, endurance and the individuality of riding styles, creating a strong connection with the cycling community. Sooks Cycling stands out with a modern, high-performance aesthetic that speaks to riders of all levels, making every ride more stylish and comfortable.

LA, California

A cosy brand for a community café

Coorie

strategy, branding, logo

Lifestyle / Culture / Art Direction / Tagline / Illustration / Animation / Logo / Merch / Packaging / Poster / Copywriting

Coorie

We loved how easy it was to brainstorm together! No judgment, plenty of room to discuss ideas and be acknowledged. Everything we put on the table was carefully considered and managed with attention to detail.

Working with Weiter was like talking to your old friend – who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.

Filip Titarenko, Managing Director

The core of the experience at Coorie Café in Edinburgh is the ceremony of brewing and drinking tea. To create the branding we drew inspiration from the elegance of Japanese art and the serene atmosphere of traditional tea ceremonies. Crafting a cohesive visual identity, We designed the branding to reflect this tranquil aesthetic throughout the café.

Along with the owners we created a brand manifesto, a poem reflecting the welcome and openness Coorie want to show to all who visit.

Each element of the branding, from the illustrations to the posters designed to be hung on the café walls, harmoniously blended Japanese motifs with contemporary design, creating a welcoming and serene ambiance.

Read the full case study –>

Edinburgh, UK

A logo for all angles

Kasku

logo

Lifestyle / Health & wellness / Logo / Sports & outdoor

Kasku

For Kasku, a ground-breaking sports support designed by trapeze artists, our logo design project aimed to encapsulate its essence. Inspired by the product’s revolutionary approach to women’s athletic wear, we crafted a logo that exudes strength and confidence while being flexible enough to suit every place it might be used.

Its bold typography and modern aesthetic reflect Kasku’s commitment to redefining sports support for women. Through our logo design, Kasku emerges as not just a product, but a symbol of liberation and empowerment, empowering women to pursue their athletic endeavours with confidence and comfort.

Glasgow, UK

Launching a luxury chocolate brand

Culinary Tales

strategy, branding, logo

Lifestyle / OOH / Culture / Key Visuals / Art Direction / Naming / Logo / Packaging / Print / Copywriting

Culinary Tales

The Weiter team guided us throughout the brand development process, from start to end. We realised that understanding our brand was key to knowing how our business can be successful.
As a result of their work we got exactly what we wanted – a smart, beautiful and unique branding that reflects our vision and expectations.

Virginia Lola Rios, Managing Director

Culinary Tales deliver invigorating sweets and flavours from around the world to your door through a monthly subscription service. They asked us to create a luxury brand identity that would excite a modern day Marie Antoinette.

We took inspiration from classic fairy tales to create a brand in the style of a luxury fashion house, with a feeling of opulence sprinkled with magic.

Read the full case study –>

culinarytales.de

Berlin, Germany

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Streetwear rooted in Glasgow

ClydeBuilt

music, branding, logo, marketing, website

Lifestyle / OOH / Culture / Art Direction / Music / Illustration / Logo / Merch / Photoshoot / Poster

ClydeBuilt

I created an ethical clothing brand ClydeBuilt as a passion project, designing and printing t-shirts. It developed into a way to design, create and connect that culminated in a collaborative exhibition and a series of parties in Glasgow.

I designed the brand to feel like Glasgow and to look right at home in the Subby. I created every element and touch-point. I designed the branding, printed the shirts, built the website, directed the photo shoots and designed the social media and marketing campaigns.
Both lines I released sold out.

Photography by Eva Logan

Glasgow, Scotland

Elegant branding for a tranquil Scottish holiday home

Hameish

logo

Lifestyle / Health & wellness / Logo / Packaging

Hameish

When luxury holiday home Hameish created scented products to enhance their guest experience, they asked me to create packaging that embodied elegance and tranquillity. Drawing inspiration from Hameish’s serene surroundings and refined aesthetic, I designed sleek, minimalist designs adorned with subtle elements and delicate touches.

The colour palette featured soft, muted tones reflecting the natural landscape, while high-quality materials ensured a premium feel. Each packaging element was carefully crafted to offer a sense of indulgence and harmony, aligning perfectly with Hameish’s commitment to luxury and sustainability. The final design delighted both Hameish and their guests.

Kirkcudbrught, Scotland

A hand-drawn identity for journeys of self-discovery

Project Petrichor

logo

Lifestyle / Illustration / Health & wellness / Logo / Merch / Sports & outdoor

Project Petrichor

For Project Petrichor, our branding design project was an ode to nature’s healing embrace. Drawing inspiration from the serene landscapes of Scotland, we crafted a hand-drawn logo evoking the essence of tranquillity and self-discovery. This bespoke emblem reflects the company’s mission of providing personalized retreats aimed at reconnecting individuals with their inner selves amidst the beauty of nature.

The hand-drawn logo serves as the heart of Project Petrichor’s branding, symbolizing authenticity and individuality. Applied to clothing, tents, and camping gear, it transforms everyday essentials into tokens of adventure and introspection. Whether embarking on a wilderness retreat or simply embracing the outdoors, Project Petrichor’s branding acts as a guiding beacon, inviting individuals to immerse themselves fully in the transformative journey of self-discovery amidst Scotland’s breathtaking landscapes.

Cairngorms, Scotland

BioFitness

logo, website

Lifestyle / Health & wellness / Logo / Sports & outdoor

BioFitness

Could not recommend Weiter enough! We went through the process to design the BioFitness branding and haven’t looked back since.

Kyle Watson, Founder

We created branding for elite level fitness trainer Kyle Watson and his company BioFitness. We needed to create a logo to stand out in a crowded market and show BioFitness as a brand for people who take fitness seriously.

In our research Kyle said “At this level, it’s all about increasing your percentages. Athletes come to BioFitness because we turn their 1% gains into 2% gains”. This is the core of what makes BioFitness unique and it inspired the idea behind our logo design. We took the percentage symbol and integrated it into the logo design.

Photography by Shooty Guy

BioFitness

Dundalk, Ireland

Mantra Menswork

Mantra Menswork

Hameish Kirkcudbright

Hameish Kirkcudbright

Sooks

Sooks

Coorie

Coorie

Kasku

Kasku

Culinary Tales

Culinary Tales

ClydeBuilt

ClydeBuilt

Hameish

Hameish

Project Petrichor

Project Petrichor

BioFitness

BioFitness

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The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before

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Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look

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When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

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Working with Weiter we realised that understanding our brand was the key to making our business successful!

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The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience

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Weiter's understanding, expertise and organisation has left us in a better place