Key Visuals Archives - Weiter Studio

Drawing thousands all over the world

Humanitarian OpenStreetMap Team UnSummit

strategy, branding, logo, marketing

Culture / Key Visuals / Animation / Merch / Copywriting / Print / Non-profit

Humanitarian OpenStreetMap Team UnSummit

Orwell was great to work with and we were probably not the easiest customers – we were asking him to put together branding, merchandise and promo materials for an important pilot programme that we were still in the process of developing.

The process he took us through not only resulted in a solid package of designs and assets that served the programme well, but it actually helped us to better understand and articulate the underlying concept internally and externally.

Aside from being a fantastic designer, what I really enjoy about working with him is the empathy, honesty and can-do attitude that he consistently brings to projects. Highly recommended.

Pete Masters
Head Of Community, HOT

The HOT unSummit is a world tour of collaborating events centring around humanitarian open-street mapping. HOT’s aim was to raise the profile of humanitarian mapping across the globe, by connecting people, providing funding and support to conferences and community mapping events.

The aim was to create a brand that didn’t feel like it was from any one region but was a celebration of mapping across the globe. We created branding, animations, a launch video and merch to promote the event. The brand reached thousands of people across five continents and was so successful the unSummit concept remains until this day.

Read the full case study –>

hotosm.org

Global

Launching a luxury chocolate brand

Culinary Tales

strategy, branding, logo

Lifestyle / OOH / Culture / Key Visuals / Art Direction / Naming / Logo / Packaging / Copywriting / Print

Culinary Tales

The Weiter team guided us throughout the brand development process, from start to end. We realised that understanding our brand was key to knowing how our business can be successful.
As a result of their work we got exactly what we wanted – a smart, beautiful and unique branding that reflects our vision and expectations.

Virginia Lola Rios, Managing Director

Culinary Tales deliver invigorating sweets and flavours from around the world to your door through a monthly subscription service. They asked us to create a luxury brand identity that would excite a modern day Marie Antoinette.

We took inspiration from classic fairy tales to create a brand in the style of a luxury fashion house, with a feeling of opulence sprinkled with magic.

Read the full case study –>

culinarytales.de

Berlin, Germany

Branding champions

Animalia

branding, marketing

OOH / Culture / Key Visuals / Art Direction / E-commerce / Copywriting / Photoshoot / Print / Sports & outdoor

Animalia

I really enjoyed working with Weiter. They were able to guide us and work with us to help develop our brand and our voice. We gathered various data from our supporters and customers, which then has shaped our organisation moving forward. Their understanding, expertise and organisation has left us in a better place.

Tony O’Neil, Founder

For Scottish fightwear brand Animalia we designed a multichannel marketing campaign to promote the launch of their line of fight ready clothing. We shot photos with two of the brand’s ambassadors, two world champion kick boxers, and transformed the photos in the ads for posters, billboards and social media.

We managed the brand’s website for the launch, writing brand copy, designing point of sale and managing the shop.

Photography by Alan Clark

animaliaapparel.co.uk

Glasgow, UK

Logo for future

Net Zero

branding, logo

Key Visuals / Animation / Logo / B2B

Net Zero

Commissioned by Scottish Engineering, we designed the logo and promotional graphics for the Net Zero Skills Programme. Modelled on Skills Development Scotland’s Climate Emergency Skills Action Plan, this initiative prepares SMEs to contribute to Scotland’s green recovery. By fostering readiness for diversification and sustainability, it empowers businesses to navigate their path toward achieving net-zero emissions. Funded by the Scottish Government, the Net Zero Skills Programme is a pivotal national campaign, ensuring Scotland’s industries are equipped to seize opportunities in a rapidly evolving, environmentally conscious landscape.

Scotland, UK

Leaders and superheroes

SELF

branding, logo

Key Visuals / Tagline / App / Logo / B2B / Copywriting

SELF

For the Scottish Engineering Leadership Forum (SELF), a subsidiary of Scottish Engineering, we crafted a dynamic brand that resonates with potential leaders. Our punchy branding and web design reflect the transformative impact of powerful leadership on companies and individuals.

Through bold visuals and compelling messaging, we aimed to attract aspiring leaders to join the Forum and participate in its masterclasses. With a clear directive—”This is for leaders, bosses need not apply”—our branding signals a community focused on cultivating authentic leadership and driving positive change in the engineering industry. We utilized the brand style to design a mini-app, streamlining the process of sharing lessons with trainees throughout the nine-month program.

Scotland, UK

Making HR less boring

Managing People Hub

branding, website

Key Visuals / App / Naming / B2B / Copywriting

Managing People Hub

When Scottish Engineering sought our expertise to brand their new HR hub, The Managing People Hub, we faced the challenge of redefining HR’s conventional image. Knowing the importance of accessibility, we not only designed a visually captivating brand but also crafted a mobile hub. The platform housed learning resources, HR best practices and templates tailored to support businesses with their HR needs.

By combining strong visuals, approachable language, and an interactive experience, we transformed the Managing People Hub into a dynamic resource centre to act as the go-to destination for HR professionals, offering practical tools and valuable insights in a user-friendly format.

Scotland, UK

Humanitarian OpenStreetMap Team UnSummit

Humanitarian OpenStreetMap Team UnSummit

Culinary Tales

Culinary Tales

Animalia

Animalia

Net Zero

Net Zero

SELF

SELF

Managing People Hub

Managing People Hub

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Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

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The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before

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Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look

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When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

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Working with Weiter we realised that understanding our brand was the key to making our business successful!

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The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience