For the Scottish Engineering Leadership Forum (SELF), a subsidiary of Scottish Engineering, we crafted a dynamic brand that resonates with potential leaders. Our punchy branding and web design reflect the transformative impact of powerful leadership on companies and individuals.

Through bold visuals and compelling messaging, we aimed to attract aspiring leaders to join the Forum and participate in its masterclasses. With a clear directive—”This is for leaders, bosses need not apply”—our branding signals a community focused on cultivating authentic leadership and driving positive change in the engineering industry. We utilized the brand style to design a mini-app, streamlining the process of sharing lessons with trainees throughout the nine-month program.