The core of the experience at Coorie Café in Edinburgh is the ceremony of brewing and drinking tea. To create the branding we drew inspiration from the elegance of Japanese art and the serene atmosphere of traditional tea ceremonies. Crafting a cohesive visual identity, We designed the branding to reflect this tranquil aesthetic throughout the café.

Along with the owners we created a brand manifesto, a poem reflecting the welcome and openness Coorie want to show to all who visit.

Each element of the branding, from the illustrations to the posters designed to be hung on the café walls, harmoniously blended Japanese motifs with contemporary design, creating a welcoming and serene ambiance.