Branding for music
Beginning my life in design creating posters and merch for friends’ bands and club nights, I’ve come full circle, combining that DIY energy with years of hands-on strategic experience to support today’s founders, dreamers and creators.
What can we achieve together?
Music makes life worthwhile.
It connects us across cultures, languages and continents. It defines moods, awakens feeling and creates timeless moments.
More than a commodity to be bought and sold, music is inherent in the human experience. We made music before we made fire!
As your competitors reach for AI-generated slop, I create human-made branding to engage, excite and connect with music lovers everywhere. Helping you to find your people and build on the culture we share and love.
How it works
Strategy + messaging
In a crowded market, your strategy is how you get noticed and win!
I research your brand, audience and competition to find key insights that help you step outside of the norms of your industry. Through collaborative workshops we develop the positioning, messaging and strategy we can build your brand around.
Visual identity
With the strategy at the centre, I craft a visual identity to attract and excite the right people.
Logo, brand system and art direction that is uniquely yours, built to help you change the world. I deliver flexible brand guidelines to keep you consistent as you grow from startup to scaleup and beyond.
Go to market
Strategy and identity are the plan and the tools, GTM is where we put them to work!
Website, pitch deck, digital and print, I create the key touchpoints that you need to grab attention and build trust so you can focus on building a startup that will change the world.
Brand messaging masterclass for founders
Hundreds of musictech startups are launched every year, solving problems from music creation to discovery and tracking royalties. They’re fighting for attention, support and precious funding. But so many startups make the same mistake – creating confusing messaging.
So I’ve created a messaging masterclass for founders to help you write copy that helps you sell. I show you the process behind writing clear, persuasive brand copy that stands you apart from every startup solving for the same problem.
I’ve delivered the workshop all over Europe including to Music Tech Hub Barcelona and Music Frontiers. If you’d like me to deliver the masterclass to your hub or team, get in touch.
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Orwell took the ideas in my head and made them into something real, something much more than I imagined. Just using the new brand gives me confidence in my business.
Celebrant Kate
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Orwell took me from this very long list of services to one sentence – opening doors in the music biz. My message is clear and I feel proud of what I'm wearing as a brand now.
To anyone thinking of working with Orwell, do it!
MSA Music Services
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I would say jump on a call with Orwell because from that initial meeting, you will be 100% comfortable.
The way he works with founders has been eye opening. He's so good at managing people, managing egos and making sure everyone gets a voice, but then we do the best thing for the brand.
Brand Strategist, Defiant
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It's an easy win for me to make a recommendation for other founders to work with Weiter.
Orwell is an experienced professional, he doesn't just give you what you ask for, he gives you what you actually wanted. You can put your trust in him.
Founder, Defiant
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Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!
Founder, Biofitness
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Working with Orwell was like talking to your old friend who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.
Managing Director, Coorie