Weiter is the work of Orwell McG, a freelance brand and strategy director based in Berlin.

Orwell shapes culturally impactful brands, turning simple ideas into clear messaging and impactful design. 

Autumnal feel for pulsing a house night

Pulsing Fall

Pulsing Fall

Berlin, Germany
Tech design for banging techno

Tilt-shift

Tilt-shift

Leeds, UK
Design for dance culture

Posters and merch

Posters and merch

A collection of designs I’ve created for club night, DJs and ravers including shirts, posters and stickers.

For this work I create in the style that I feel in that moment, adapting my approach to suit the feeling I’m creating. When I’m out dancing, I’m most likely wearing a shirt I designed myself.
Dancefloors everywhere
Design for dance culture

Various illustrations

Various illustrations

Dancefloors everywhere