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Rail Cluster

Branding on track driving hundreds to join up after launch
brand strategy – visual identity – logo
The Rail Cluster is a growing network of SMEs, rail manufacturers and contractors bringing jobs and investment to Scotland. Its mission is to decarbonise Scotland’s railways by 2035 and make the country a world leader in net zero emissions railways.

We were asked to create a sleek brand identity and website to attract Scotland’s SMEs to join the Rail Cluster. We designed and built a website with a forum as a tool to facilitate connections amongst the growing number of Rail Cluster members. To create a visual consistency we gave the photos a specific blue-grey overlay to unify the style and elevate their quality.
PrevPran Men m logo
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Your brand should do more than just look good. It should build trust, build traction and help you increase sales.

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