Words and designs by Orwell McG.

I help music and sports brands find their fans, get funded and grow their business by clearly communicating value through the words they use and the way they look.

Celebrant Kate testimonial

Celebrant Kate testimonial

Orwell took the ideas in my head and made them into something real, something much more than I imagined. Just using the new brand gives me confidence in my business.

MSA testimonial

MSA testimonial

Orwell took me from this very long list of services to one sentence – opening doors in the music biz. My message is clear and I feel proud of what I’m wearing as a brand now.

To anyone thinking of working with Orwell, do it!

Defiant Jamie testimonial

Defiant Jamie testimonial

I would say jump on a call with Orwell because from that initial meeting, you will be 100% comfortable.

The way he works with founders has been eye opening. He’s so good at managing people, managing egos and making sure everyone gets a voice, but then we do the best thing for the brand.

Biofitness testimonial

Biofitness testimonial

Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

Coorie testimonial

Coorie testimonial

Working with Orwell was like talking to your old friend who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.

B3M testimonial

B3M testimonial

The new identity really raised us to the next level, it’s opening bigger opportunities than we ever had before

Pulsing Fall testimonial

Pulsing Fall testimonial

When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

Mantra testimonial

Mantra testimonial

Our brand now has a quality to it that wasn’t there before, people now know what we’re about from the first look

Culinary Tales testimonial

Culinary Tales testimonial

Working with Weiter we realised that understanding our brand was the key to making our business successful!

HOT testimonial

HOT testimonial

The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience