We created branding for elite level fitness trainer Kyle Watson and his company BioFitness. We needed to create a logo to stand out in a crowded market and show BioFitness as a brand for people who take fitness seriously.

In our research Kyle said “At this level, it’s all about increasing your percentages. Athletes come to BioFitness because we turn their 1% gains into 2% gains”. This is the core of what makes BioFitness unique and it inspired the idea behind our logo design. We took the percentage symbol and integrated it into the logo design.