We were asked to create a brand identity and website for the kids news website Vielleichterer. The brand takes complex topics every week and makes them relatable and easy to understand for young readers.

We designed a flexible brand that could be both fun and, when necessary, serious. The tagline Sachen Erklärt (Stuff Explained) was chosen as a nod to the simplicity of the Vielleichterer writing style.

The website is German language and was designed as an accessible news source for readers of all ages.