You can spend ages trying to convince people you’re the right choice for them or you can let your brand and copy do the work for you.

Mandy Salem-Aubry is a biz dev professional supporting businesses in the music industry. With a similar offering and experience to many in her field, MSA’s design and copy wasn’t showing the company’s true value. Mandy came to me needing two things, to stand out in a busy market and to communicate why people should choose her over the competition.

MSA works in a packed field, long time industry pros all promising the same outcomes, fighting for attention and work. MSA needed a simple message that cut through. MSA’s value is rooted in Mandy’s extensive network and experience. I developed messaging unique to MSA that showed its value in a way that both appeals to the right audience and differentiates MSA from its competition.

I distilled the new messaging into a punchy, laconic tagline that put MSA into a category of one – if you need doors opened in the music biz, work with MSA. I paired this with daring design that shows Mandy’s world famous clientele, instantly building trust that MSA can deliver what it promises.

The new design and copy has helped Mandy clearly communicate how she helps and why people should choose her, leading to new opportunities with investors, partners and clients across the world.