Weiter is the work of freelance brand and strategy director Orwell McG.

I work with culturally impactful brands to grow their business by clearly communicating value through the words they use and the way they look.

See client testimonials –>

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Redefining masculinity and challenging the manosphere

Mantra Menswork

Mantra Menswork

This has been such an incredible rebrand. Weiter did a bloody brilliant job with our new website and I couldn’t be happier.

They absolutely nailed everything I was looking for and brought so much expertise in brand design, brand messaging and communicated our mission perfectly through this website.

David Millar, Mantra Menswork
Mantra Menswork exists to help men heal, reflect, and grow into the best versions of themselves. From the start, this brand was about carving out a unique and spiritual space, rejecting outdated ideals of what a man should be.

We redeveloped the brand, introducing new brand language, imagery and a website, creating a welcoming environment where men feel empowered to explore their truth, embrace vulnerability, and develop emotional mastery without losing their sense of identity.
Read the full case study –>
Photo + video by Antoine Couturier
mantramenswork.com
Scotland
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Increasing membership for a historic brand

Scottish Engineering

Scottish Engineering

In changing direction and brand identity for an organisation with 155 years of heritage, we wanted to get it right, we wanted it done quickly, and most of all we could not damage Scottish Engineering’s standing or reputation whilst we did it. Weiter worked in a calm, measured manner and their creativity reminded us why we were trusting it to people with the necessary talents we do not have.

Paul Sheerin, Chief Executive
Starting with in-depth research through to design and data-led brand development, we rebuilt the historic ScotEng brand.

We designed a new website, a family of sub-brands and marketing materials to promote membership as well as training programmes and events.
Read the full case study –>
Website build by KP Kreative
scottishengineering.org.uk
Scotland, UK
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Transparent process, seamless experience

Futurmatik

Futurmatik

I designed a website for Futurematik that reflects their innovative spirit and provides users with a seamless experience, serving as an example of their work. From sleek design elements to intuitive navigation, every aspect of the website was crafted with meticulous attention to detail.

I spearheaded the entire process – from crafting compelling copy to designing the website’s structure, culminating in a successful launch. The team’s collaborative efforts ensured that every element of the website resonated with Futurematik’s brand identity while prioritizing user experience.
Website build by Futurmatik
Scotland, UK
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Clear messaging for a growing business

Novachem

Novachem

We created a website to launch Novachem SP into the Polish market. We designed the site to build trust with the viewer, outlining the key benefits of partnering with Novachem, showing use cases of its products and leading them to get in touch.

We launched the website in Polish and English.
Localization by Weiter Studio
Website build by Weiter Studio
novachemtrade.com
Europe
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Making HR less boring

Managing People Hub

Managing People Hub

When Scottish Engineering sought our expertise to brand their new HR hub, The Managing People Hub, we faced the challenge of redefining HR’s conventional image. Knowing the importance of accessibility, we not only designed a visually captivating brand but also crafted a mobile hub. The platform housed learning resources, HR best practices and templates tailored to support businesses with their HR needs.

By combining strong visuals, approachable language, and an interactive experience, we transformed the Managing People Hub into a dynamic resource centre to act as the go-to destination for HR professionals, offering practical tools and valuable insights in a user-friendly format.
Scotland, UK
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“

Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

Kyle Watson
Founder, Biofitness

“

The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before

Julien Saumande
Founder, Aurale Agency

“

Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look

David Millar
Founder, Mantra Menswork

“

When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

Guillaume Bertin
Head of Markerting, Pulsing Fall

“

Working with Weiter we realised that understanding our brand was the key to making our business successful!

Virginia Lola Rios
Managing Director, Culinary Tales

“

The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience

Pete Masters
Head Of Community, HOT
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