Biofitness came to me for a rebrand off the back of their most successful year to date. They’d helped thousands of people reach their fitness goal but something was missing. The joy of the early business wasn’t there anymore and the cycle of helping people lose weight was routine. They needed a new direction.

I shaped a new strategy for Biofitness, creating new brand language, tagline and visual identity focused on one message, get the body you want and use it to live life! This shift in their approach opened new avenues for promo and marketing, no longer competing in the world of weight-loss, Biofitness stand above their competition working only with people willing to commit to life.