Weiter is the creative work of designer and art director Craig McFarlane.

Based in Berlin, Craig works with clients and a network of collaborators across the globe to turn simple ideas into impactful designs.

Jog Scotland

Jog Scotland

For Jog Scotland’s “Move More Feel Better” campaign, we embarked on a marketing design project aimed at inspiring individuals to go from zero to a 5k run. Our posters showing trainer David Thompson served as motivating beacons across Glasgow. With vibrant imagery showcasing the scenic hills surrounding the city, we conveyed the exhilarating journey from novice to runner.

Bold typography coupled with dynamic visuals encouraged viewers to take the first step towards a healthier lifestyle. Through our marketing design, Jog Scotland’s campaign resonated with aspiring runners, empowering them to embrace the challenge and experience the transformative power of running amidst Scotland’s picturesque landscapes.
Design by Weiter Studio
Photography by Myrddin Irwin
Ayrshire, Scotland