Art Direction – Weiter Studio

Branding champions

Animalia

branding, marketing

Culture / Key Visuals / Art Direction / E-commerce / Photoshoot / Print / Sports & outdoor / Copywriting

Animalia

I really enjoyed working with Weiter. They were able to guide us and work with us to help develop our brand and our voice. We gathered various data from our supporters and customers, which then has shaped our organisation moving forward. Their understanding, expertise and organisation has left us in a better place.

Tony O’Neil, Founder

For Scottish fightwear brand Animalia we designed a multichannel marketing campaign to promote the launch of their line of fight ready clothing. We shot photos with two of the brand’s ambassadors, two world champion kick boxers, and transformed the photos in the ads for posters, billboards and social media.

We managed the brand’s website for the launch, writing brand copy, designing point of sale and managing the shop.

Photography by Alan Clark

animaliaapparel.co.uk

Glasgow, UK

A cosy brand for a community café

Coorie

strategy, branding, logo

Art Direction / Tagline / Illustration / Logo / Merch / Packaging / Poster / Copywriting

Coorie

We loved how easy it was to brainstorm together! No judgment, plenty of room to discuss ideas and be acknowledged. Everything we put on the table was carefully considered and managed with attention to detail.

Working with Weiter was like talking to your old friend – who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.

Filip Titarenko, Managing Director

The core of the experience at Coorie Café in Edinburgh is the ceremony of brewing and drinking tea. To create the branding we drew inspiration from the elegance of Japanese art and the serene atmosphere of traditional tea ceremonies. Crafting a cohesive visual identity, We designed the branding to reflect this tranquil aesthetic throughout the café.

Along with the owners we created a brand manifesto, a poem reflecting the welcome and openness Coorie want to show to all who visit.

Each element of the branding, from the illustrations to the posters designed to be hung on the café walls, harmoniously blended Japanese motifs with contemporary design, creating a welcoming and serene ambiance.

Read the full case study –>

Edinburgh, UK

Branding for luxury, quality and taste

Culinary Tales

strategy, branding, logo

Key Visuals / Art Direction / Naming / Logo / Packaging / Print / Copywriting

Culinary Tales

The Weiter team guided us throughout the brand development process, from start to end. We realised that understanding our brand was key to knowing how our business can be successful.
As a result of their work we got exactly what we wanted – a smart, beautiful and unique branding that reflects our vision and expectations.

Virginia Lola Rios, Managing Director

Culinary Tales deliver invigorating sweets and flavours from around the world to your door through a monthly subscription service. They asked us to create a luxury brand identity that would excite a modern day Marie Antoinette.

We took inspiration from classic fairy tales to create a brand in the style of a luxury fashion house, with a feeling of opulence sprinkled with magic.

Read the full case study –>

culinarytales.de

Berlin, Germany

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Streetwear rooted in Glasgow

ClydeBuilt

branding, marketing, website

Culture / Art Direction / Music / Illustration / Logo / Merch / Photoshoot / Poster

ClydeBuilt

I created an ethical clothing brand ClydeBuilt as a passion project, designing and printing t-shirts. It developed into a way to design, create and connect that culminated in a collaborative exhibition and a series of parties in Glasgow.

I designed the brand to feel like Glasgow and to look right at home in the Subby. I created every element and touch-point. I designed the branding, printed the shirts, built the website, directed the photo shoots and designed the social media and marketing campaigns.
Both lines I released sold out.

Photography by Eva Logan

Glasgow, Scotland

Crafting a sleek identity for a mysterious brand world

Spectre

branding, marketing

Icons / Art Direction / B2B / Poster / Print

Spectre

This was a wide project involving naming the company, brand identity, icons, documents and team clothing designs.

The name Spectre was a moment of inspiration on my part. The word suited the feel the owners wanted from the brand“ sleek, cool feel with an air of mystery and the connotations of being ghosts, in the background, making clients web products work, made the name perfect for the brand.

I used Courier New to give the feel of a top secret document written out on a typewriter. The codebreaker animation was a fun addition.

At the time Spectre were a values led business delivering a range or services. They needed a way to explain those values and services without reams of text or boring clichés.

The icons became a key to show what services had been enlisted to deliver a project. They appeared on the website, in sales brochures and in proposals, a little part of the brand language showing viewers how things work in Spectre’s brand world.

Glasgow, Scotland