Weiter is the work of Orwell McG, a freelance brand and strategy director based in Berlin.

Orwell shapes culturally impactful brands, turning simple ideas into clear messaging and impactful design. 

Redefining masculinity and challenging the manosphere

Mantra Menswork

Mantra Menswork

This has been such an incredible rebrand. Weiter did a bloody brilliant job with our new website and I couldn’t be happier.

They absolutely nailed everything I was looking for and brought so much expertise in brand design, brand messaging and communicated our mission perfectly through this website.

David Millar, Mantra Menswork
Mantra Menswork exists to help men heal, reflect, and grow into the best versions of themselves. From the start, this brand was about carving out a unique and spiritual space, rejecting outdated ideals of what a man should be.

We redeveloped the brand, introducing new brand language, imagery and a website, creating a welcoming environment where men feel empowered to explore their truth, embrace vulnerability, and develop emotional mastery without losing their sense of identity.
Photo + video by Antoine Couturier
Transparent process, seamless experience

Futurmatik

Futurmatik

I designed a website for Futurematik that reflects their innovative spirit and provides users with a seamless experience, serving as an example of their work. From sleek design elements to intuitive navigation, every aspect of the website was crafted with meticulous attention to detail.

I spearheaded the entire process – from crafting compelling copy to designing the website’s structure, culminating in a successful launch. The team’s collaborative efforts ensured that every element of the website resonated with Futurematik’s brand identity while prioritizing user experience.
Website build by Futurmatik
Scotland, UK
Clear messaging for a growing business

Novachem

Novachem

We created a website to launch Novachem SP into the Polish market. We designed the site to build trust with the viewer, outlining the key benefits of partnering with Novachem, showing use cases of its products and leading them to get in touch.

We launched the website in Polish and English.
Localization by Weiter Studio
Website build by Weiter Studio