marketing – Weiter Studio

Animalia

branding, marketing

Animalia

branding, marketing

For Scottish fightwear brand Animalia we designed a multichannel marketing campaign to promote the launch of their line of fight ready clothing. We shot photos with two of the brand’s ambassadors, two world champion kick boxers, and transformed the photos in the ads for posters, billboards and social media.

We managed the brand’s website for the launch, writing brand copy, designing point of sale and managing the shop.

I really enjoyed working with Weiter. They were able to guide us and work with us to help develop our brand and our voice. We gathered various data from our supporters and customers, which then has shaped our organisation moving forward. Their understanding, expertise and organisation has left us in a better place.

Tony O’Neil, Founder

Design by Weiter Studio

Photography by Alan Clark

E-commerce / Photoshoot / Print / Sports / Copywriting

animaliaapparel.co.uk

Glasgow, UK

TownRock Energy

marketing

TownRock Energy

marketing

To support TownRock’s push to develop geothermal energy in the UK, I designed a sales doc highlighting the key benefits and facts around the burgeoning energy alternative.

I created a graphic style that stands in stark contrast to other green energy brands adding icons and infographics to display detained information in easy to digest ways.

In the year following publication TownRock secured huge financial backers as well as contracts to develop heat pumps. Their body-heat project with Glasgow’s SWG3 made national news and laid a platform for similar projects in the UK.

Design by Craig McFarlane

B2B / Print / Copywriting

Jog Scotland

marketing

Jog Scotland

marketing

For Jog Scotland’s “Move More Feel Better” campaign, we embarked on a marketing design project aimed at inspiring individuals to go from zero to a 5k run. Our posters showing trainer David Thompson served as motivating beacons across Glasgow. With vibrant imagery showcasing the scenic hills surrounding the city, we conveyed the exhilarating journey from novice to runner.

Bold typography coupled with dynamic visuals encouraged viewers to take the first step towards a healthier lifestyle. Through our marketing design, Jog Scotland’s campaign resonated with aspiring runners, empowering them to embrace the challenge and experience the transformative power of running amidst Scotland’s picturesque landscapes.

Design by Weiter Studio

Photography by Myrddin Irwin

Health & wellness / Poster / Sports

jogscotland.org.uk

Ayrshire, Scotland