Weiter is the creative work of designer and art director Craig McFarlane.

Based in Berlin, Craig works with clients and a network of collaborators across the globe to turn simple ideas into impactful designs.

Wayfair

Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. We improved the customer journey of their online shop as they were starting to expand to Europe. We managed large-scale translation projects with external and internal teams to provide a seamless experience in the local markets.
Design by Wayfair
Localization by Weiter Studio
USA, Germany

Animalia

Animalia

For Scottish fightwear brand Animalia we designed a multichannel marketing campaign to promote the launch of their line of fight ready clothing. We shot photos with two of the brand’s ambassadors, two world champion kick boxers, and transformed the photos in the ads for posters, billboards and social media.

We managed the brand’s website for the launch, writing brand copy, designing point of sale and managing the shop.
I really enjoyed working with Weiter. They were able to guide us and work with us to help develop our brand and our voice. We gathered various data from our supporters and customers, which then has shaped our organisation moving forward. Their understanding, expertise and organisation has left us in a better place.

Tony O’Neil, Founder
Design by Weiter Studio
Photography by Alan Clark
Glasgow, UK

TownRock Energy

TownRock Energy

To support TownRock’s push to develop geothermal energy in the UK, I designed a sales doc highlighting the key benefits and facts around the burgeoning energy alternative.

I created a graphic style that stands in stark contrast to other green energy brands adding icons and infographics to display detained information in easy to digest ways.

In the year following publication TownRock secured huge financial backers as well as contracts to develop heat pumps. Their body-heat project with Glasgow’s SWG3 made national news and laid a platform for similar projects in the UK.
Design by Craig McFarlane
UK

Jog Scotland

Jog Scotland

For Jog Scotland’s “Move More Feel Better” campaign, we embarked on a marketing design project aimed at inspiring individuals to go from zero to a 5k run. Our posters showing trainer David Thompson served as motivating beacons across Glasgow. With vibrant imagery showcasing the scenic hills surrounding the city, we conveyed the exhilarating journey from novice to runner.

Bold typography coupled with dynamic visuals encouraged viewers to take the first step towards a healthier lifestyle. Through our marketing design, Jog Scotland’s campaign resonated with aspiring runners, empowering them to embrace the challenge and experience the transformative power of running amidst Scotland’s picturesque landscapes.
Design by Weiter Studio
Photography by Myrddin Irwin
Ayrshire, Scotland