Weiter is the work of freelance brand and strategy director Orwell McG.

I work with culturally impactful brands to grow their business by clearly communicating value through the words they use and the way they look.

See client testimonials –>

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Biofitness case study 11
A rebrand that made marketing easier

A rebrand that made marketing easier

A rebrand that made marketing easier

I’m excited about my business again. We now know exactly what to say to attract the kind of clients we want and how to keep away the people we don’t want. Unequivocally, value for money and then some!
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Biofitness case study 11
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Branding Berlin’s most important music meetup

Branding Berlin’s most important music meetup

Branding Berlin’s most important music meetup

The new identity really raised us to the next level, it’s opening bigger opportunities than we ever had before
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Redefining masculinity and challenging the manosphere

Redefining masculinity and challenging the manosphere

Redefining masculinity and challenging the manosphere

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A cosy brand for a community café

A cosy brand for a community café

A cosy brand for a community café

Launching a luxury chocolate brand

Launching a luxury chocolate brand

Launching a luxury chocolate brand

Turning the tide for an historic brand

Turning the tide for an historic brand

Building a global community of mappers

Building a global community of mappers

Creating accessible branding for Scotland’s deaf charity

Creating accessible branding for Scotland’s deaf charity

Photography by Antoine Couturier
Scotland, UK

Delivering the best ever SciDays attendance

Delivering the best ever SciDays attendance

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Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

Kyle Watson
Founder, Biofitness

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The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before

Julien Saumande
Founder, Aurale Agency

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Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look

David Millar
Founder, Mantra Menswork

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When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

Guillaume Bertin
Head of Markerting, Pulsing Fall

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Working with Weiter we realised that understanding our brand was the key to making our business successful!

Virginia Lola Rios
Managing Director, Culinary Tales

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The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience

Pete Masters
Head Of Community, HOT
See client feedback

If you like this project and want similar results for your brand, get in touch and tell me what you have in mind.

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