Words and designs by Orwell McG.

I help music and sports brands find their fans, get funded and grow their business by clearly communicating value through the words they use and the way they look.

Instant results for high-end photographer

Francesco Mariani

Francesco Mariani

Architectural photographer Francesco Mariani wanted a slick sales deck to help him win projects with high-end architecture firms in Italy.

We clarified what this audience wanted, nailed down the right message to get them to book a call and presented his work like a luxury art gallery.

Within a week he’d secured calls with three new clients
Within two weeks he’d been booked to photograph 10 of their buildings
Now he’s lining up opportunities with other architecture firms who’ve heard about his great work and don’t want to get left behind by their competition!

Clear audience, clear message, design that delivers results
Photography by Francesco Mariani
Sassoferrato, Italy

Posters

Design / Animation Intern – Erasmus+

Design / Animation Intern – Erasmus+

Berlin

Marketing Intern – Erasmus+

Marketing Intern – Erasmus+

Berlin

Biofitness testimonial

Biofitness testimonial

Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

B3M testimonial

B3M testimonial

The new identity really raised us to the next level, it’s opening bigger opportunities than we ever had before

Pulsing Fall testimonial

Pulsing Fall testimonial

When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

Mantra testimonial

Mantra testimonial

Our brand now has a quality to it that wasn’t there before, people now know what we’re about from the first look

Culinary Tales testimonial

Culinary Tales testimonial

Working with Weiter we realised that understanding our brand was the key to making our business successful!

HOT testimonial

HOT testimonial

The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience