Ajrisa, Author at Weiter Studio

Launching a luxury chocolate brand

Culinary Tales

strategy, branding, logo

Lifestyle / OOH / Culture / Key Visuals / Art Direction / Naming / Logo / Packaging / Copywriting / Print

Culinary Tales

The Weiter team guided us throughout the brand development process, from start to end. We realised that understanding our brand was key to knowing how our business can be successful.
As a result of their work we got exactly what we wanted – a smart, beautiful and unique branding that reflects our vision and expectations.

Virginia Lola Rios, Managing Director

Culinary Tales deliver invigorating sweets and flavours from around the world to your door through a monthly subscription service. They asked us to create a luxury brand identity that would excite a modern day Marie Antoinette.

We took inspiration from classic fairy tales to create a brand in the style of a luxury fashion house, with a feeling of opulence sprinkled with magic.

Read the full case study –>

culinarytales.de

Berlin, Germany

Culinary Tales

Culinary Tales

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Our messaging is perfect, we now know exactly what to say to attract the kind of clients we want. Unequivocally, value for money and then some!

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The new identity really raised us to the next level, it's opening bigger opportunities than we ever had before

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Our brand now has a quality to it that wasn't there before, people now know what we're about from the first look

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When we brought Weiter onboard and people saw the designs, they started taking our brand seriously

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Working with Weiter we realised that understanding our brand was the key to making our business successful!

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The branding process helped us to understand and better articulate the unSummit concept both internally and to our global audience